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Go to shop23 July 2024
On 3 Days of Design Copenhagen the British designer presented a preview of his new collection of upholstered furniture for Fredericia.
“Discreet objects manage, better than showy ones, to create a beautiful atmosphere”: this quote perfectly represents the spirit of Jasper Morrison, the British designer whose projects are recognizable for the essentiality of the lines and the measured proportions.
Among the latest collaborations, one of the most significant is the one with the Danish company Fredericia for which Morrison has already designed the Taro table and the Pon coffee table. Precisely in his preference for essential, clean lines and valorizing the beauty of materials, Morrison embraces the taste of Fredericia whose DNA is rooted in Danish tradition.
In Copenhagen, during latest edition of the 3 Days of Design exhibition, Fredericia presented a preview of Jota, a new collection of upholstered furniture designed by Jasper Morrison which will be distributed starting next autumn.
What are the characteristics of this new collection?
It consists of a sofa and armchairs and in a certain sense you can say that it is based on the DNA of Fredericia and Børge Mogensen’s sofas. I reworked that language to create something softer and more contemporary and therefore an evolution rather than the design of a completely new collection.
Was it difficult to merge your style and design approach with those of such an important figure in Danish design? How did you approach this type of work?
I own more than one Mogensen sofa and they have been part of my life for a long time; therefore, I can say that I know them very well. I believe that when you start working with a company it is very interesting to start from what is already in its assets. Try to develop projects starting from the company’s identity and grow the brand. Maintain a certain coherence which is sometimes expressed through new products, sometimes through a more evolutionary approach.
Can we say that Mogensen was already part of his design DNA?
I consider Mogensen an absolute master and I feel very close to what he did. I don’t feel like I’m copying him but rather complementing what he’s done by taking it a little further.
In general, in your opinion, what do we need in our homes today?
We need a good atmosphere, and a good atmosphere is made first by good architecture and secondly by what we put inside it.
So, choosing well is fundamental but there is a strong subjective component, everyone has their own sensation and idea of how things should be. In a certain sense it is about pursuing the desire to make your home like a second skin.
I don’t think there is any prescription on what anyone can do in their own home, it’s rather a question of being aware or trying to be aware of the effect that bringing an object into your home has. If you introduce something very “noisy” it can upset the overall balance. So, for me it’s about seeking a sort of naturalness in objects so that they don’t dominate, that they have a quiet presence but not a weak presence. I believe that it is possible to find a balance in objects that, despite being discreet, have a strong presence.
